One completemarketingservice

AAuthority

Build the reason the right people choose your firm.

Authority aligns the firm's perspective, proof, and client-facing voice before visibility is amplified.

4 deliverables · market benchmarks

Managed deliverable	Independent market benchmark	CaseLoad Select
Brand positioning, Desired Matter Definition, and firm narrative Market, audience, point of view, matter priorities, messaging, voice, proof direction, and the visual foundation used across client-facing work.	C$1,000-C$5,000Brand development	Included
Content strategy and editorial calendar Pillars, topics, cadence, and distribution direction for purposeful authority-building content.	C$1,000-C$3,000/moStarter content package	Included
Branded lead magnet A useful client-facing resource designed to clarify the next step and support a more considered first contact.	From C$1,499Canadian designed lead-magnet benchmark	Included
Review-request and response program Thoughtful review requests and a clear response approach that supports long-term reputation.	C$299-C$999/moCanadian managed reviews benchmark	Included

CCapture

Make the firm easier to find, recognize, and remember.

Capture manages the digital presence that turns a clear position into local visibility and useful first impressions.

6 deliverables · market benchmarks

Managed deliverable	Independent market benchmark	CaseLoad Select
Premium website build and conversion paths Custom website direction, page structure, client-facing copy, and the paths that guide a person toward contact.	C$6,000-C$20,000Ontario mid-tier custom website	Included
SEO, local presence, AEO, and search tracking On-page and technical SEO, local visibility, AI-search signals, content structure, reporting, and ongoing improvements.	C$1,500-C$15,000/moOntario SEO retainer; separate Canadian AEO projects: C$1,900-C$7,900	Included
Google Business Profile and local content Profile optimization, management, and posts that keep the firm's local presence current and useful.	C$300-C$1,000GBP setup and optimization	Included
Bing Places, Apple Business Connect, and NAP consistency Core local profiles and consistent name, address, and phone information across the firm's public footprint.	C$300-C$1,000Closest Canadian local-profile setup benchmark	Included
Content creation and blog syndication Practice-area pages, guides, articles, and distribution that strengthen search visibility and client understanding.	C$150-C$800/articleOntario legal content	Included
LinkedIn Firm Page, content, and management Firm-page setup, ongoing publishing, and content that keeps the firm visible to clients and professional contacts.	C$500-C$1,500/moBasic social management	Included

TTarget

Direct paid demand toward the matters the firm wants more of.

Target is managed once the foundation is ready, with paid-media spend held separately by the firm.

5 deliverables · market benchmarks

Managed deliverable	Independent market benchmark	CaseLoad Select
Google Ads account and campaign build Keyword research, campaign structure, negative keywords, creative direction, and account configuration.	From C$499/moCanadian managed package with campaign build and tracking; ad spend separate	Included
Google Ads management and testing Ongoing management of bids, budgets, creative, and practical campaign tests.	C$500-C$2,500/moToronto management benchmark; some vendors charge 10%-30% of ad spend	Included
Conversion tracking, GA4, and call tracking Attribution from paid activity through the intake path, using the records the firm needs for sound decisions.	C$210-C$700 setupClosest Canadian GA4, conversion-tracking, and dashboard benchmark	Included
Landing pages and campaign paths Focused campaign destinations that give paid visitors a clear, useful next step.	C$399-C$1,500 / pageCanadian standalone landing-page benchmark	Included
Cost-per-case reporting Reporting that connects paid activity to inquiries, consultations, and signed work where the firm's data allows.	Setup: C$700Monthly: C$500 for custom dashboard and analytics support	Included

SScreen

Give each inquiry the context a lawyer needs before deciding what happens next.

The Screen organizes attention. The lawyer reviews the brief and remains responsible for the final decision.

7 deliverables · market benchmarks

Managed deliverable	Independent market benchmark	CaseLoad Select
CRM configuration and managed intake path The client database and the automated follow-up that runs on it: every inquiry recorded at source, unfinished forms and missed calls chased, no-shows recovered, review requests sent, and quiet contacts reactivated.	Setup: C$2,000-C$8,000Monthly: US$59-US$120 per user for legal CRM platforms, plus tools	Included
Website widget and guided web intake Structured web intake that gathers useful context before the first response.	C$500-C$1,500Custom intake feature	Included
Phone voice intake, SMS, and booking Natural first-call context, structured follow-through, and a clear path to book the right next conversation.	C$125-C$389/moOntario and Canadian AI-reception benchmarks; upper plans add SMS, booking, and analytics	Included
Priority briefs and four-band organization Context, priority band, commercial angle, and call preparation presented before the lawyer decides.	Setup: C$2,500-C$5,000+Monthly: C$299-C$499 for scoring, rules, and dashboard support	Included
Nurture, no-show recovery, and routing Follow-through designed to keep the right next action visible without making the legal decision for the firm.	Setup: C$1,200-C$3,000+Monthly: C$150-C$399 for sequences and workflow support	Included
Operator review, reporting, and strategy rhythm Regular review of activity, evidence, and priorities, with changes made thoughtfully as the practice develops.	C$85-C$95/hourOntario marketing-consulting benchmark	Included
Meta messaging intake path WhatsApp, Messenger, and Instagram DM intake are in development and will be introduced only when ready.	Setup: C$799-C$25,000Monthly: C$100-C$300 for SaaS plans	In development

Market figures are indicative totals from third-party Canadian benchmark ranges, grouped by billing unit. They exclude items in development, hourly consulting, and per-article content, which cannot be totaled without quantities.

One complete service. These are the managed capabilities inside the CaseLoad Select model. They are sequenced around the firm's priorities, not selected, removed, or priced as individual add-ons. Ontario benchmarks are used where published ranges were available; otherwise, the table identifies a Canadian benchmark or the closest independently purchasable equivalent. The ranges use different units and scopes, so the summary above groups them by billing unit rather than quoting a single figure.

Benchmark sources, accessed August 2026: LawOnline Ontario, MarketingHub, Reputation.ca, Vancouver SEO Agency, Javalogix, SK Designz, Vernon Software, LocalHost Digital, Planext, Canada Create, Aria, JimmyAI, LB Marketing Consulting, Artbits, MapleLink Services, and OneSuite legal CRM pricing. Legal CRM platform rates are published in US dollars and charged per user, with some platforms setting a three-user minimum; they are shown in their stated currency rather than converted.