Most day-to-day marketing work sits with CaseLoad Select. Your firm brings business direction, access to the right information, approvals, and legal judgment. Lawyers review the context behind inquiries and decide what happens with each matter.
How we work
You set direction.We managethe marketing
We build, manage, and refine the complete marketing operation so the firm can focus on practice growth. One senior operator runs every phase.
A shared view of progress
Marketing activity is useful when it informs a business decision.
We watch the signals that show whether the model is supporting the practice you set out to build, then use that picture to guide the next round of work.
Client fit
Inquiry context, priority patterns, and the kinds of matters reaching the firm.
Conversion
Consultations, signed matters, and the stages where prospects need a stronger path forward.
Economics
Cost per acquired matter where source data and the firm's records make attribution reliable.
Momentum
Search visibility, client proof, referral activity, and the follow-through that keeps the firm present after a matter ends.
A clear division of work
What the firm decides. What we run.
The line sits in the same place every month. Judgment about the practice stays with the firm. The work of running the marketing sits with us.
Business direction and legal judgment
- Define the clients and matters the practice wants to build.
- Share the context that makes marketing decisions useful.
- Approve public-facing work and provide legal review where it is needed.
- Review inquiry context and decide what happens with each matter.
One managed marketing operation
- Set the marketing direction and coordinate delivery across the complete model.
- Build and manage the work across brand, visibility, paid demand, and intake context.
- Measure the signals that connect activity to practice priorities.
- Bring a clear recommendation when the work needs to change.
Built in the firm's name.
Your website, domain, content, advertising accounts, analytics, CRM data, and other marketing assets remain connected to your firm. You keep one accessible record of what has been built and why, with clear access to the work throughout the relationship.
The ACTS Method
Four pillars. One operation.
The four pillars run at the same time, each one making the others stronger. The longer they run, the more they compound.
A
Authority
The brand, positioning, and proof that make the firm the obvious choice.
C
Capture
The website, search presence, and content that turn attention into inquiries.
T
Target
Paid demand aimed at the matters the practice wants most.
S
Screen
The Screen scores and presents every inquiry with context. The lawyer decides. See the Screen
Inside the rules of the profession
Rule 4.2 governs legal marketing in Ontario. The work is built inside it.
Agencies trained on American-style legal marketing produce copy that breaks Rule 4.2 of the Law Society's Rules of Professional Conduct. We follow it to the letter for our clients, from the first draft.
Intake
Every claim the firm makes in public is catalogued and checked against Rule 4.2 before the work begins.
Every draft
Copy passes a Rule 4.2 review as it is written. Superlatives, specialist claims, and pressure tactics are removed before the firm ever sees the work.
Approval gate
Nothing ships without the firm's explicit approval. The final judgment sits with the lawyer, every time.
Consent on file
A client name, matter, or result appears in the marketing only with written consent.
Standing review
Published work is checked again when the rules change or the practice does.
The first ten weeks
What happens when we begin.
The first ten weeks build the foundation the ongoing work runs on.
Weeks 1-2
Foundation
Discovery sessions and structured intake to evaluate the current state of the practice.
Weeks 3-4
Brand positioning
The Brand Book defines the strategic and visual guidelines. The Brand Content Book sets the rules for content creation. Online presence details are corrected across every major map, directory, and local listing.
Weeks 5-6
Website rebuild
The website is updated to reflect the brand and content system. Management tooling is set up: analytics, search monitoring, and the CRM database.
Weeks 7-8
Content and engagement
New publishing begins to build search and answer-engine visibility. One-to-one engagement starts with past and current clients, supported by lead nurturing.
Weeks 9-10
Paid amplification
Paid search begins, targeted at the matters and the Desired Clients the practice wants most.
From week 11
Review and refine
The model runs as one operation, month to month. We use the performance picture, the firm's priorities, and the changing market to decide which work deserves more attention next.
The right fit
Who we work best with.
The model works best when both sides know what to expect from the start.
A strong fit
You see the practice as a business.
You want it to grow with intention, and you know a healthy practice can help more people.
You value foundations.
Clear positioning, an accurate online presence, and systems that keep working between campaigns.
You want one accountable partner.
We run the marketing operation. Judgment about the practice stays with you.
You want senior attention.
Adriano stays close to the work from strategy through execution.
You can give the work a full quarter.
Early wins arrive inside the first ten weeks. The larger gains compound after.
Not the right partner
You need a full pipeline by next month.
The first ten weeks bring visible wins. The model is built for results that keep compounding.
You want organic content for Instagram or Facebook.
That work rarely moves hard growth for a law practice, so we leave it out of the model.
You are building a personal brand.
The firm's authority is our craft. Influencer profiles belong to other shops.
You want a one-off deliverable.
A logo without the foundation, or a website without the system, will not hold. We take work connected to the model.
You measure success in likes and followers.
The numbers we report connect to inquiries and signed matters.
Direct senior involvement
A marketing partner who stays close to the work.
You work directly with Adriano Domingues from strategy through execution. He guides direction, coordinates delivery, interprets the performance picture, and helps your firm decide what should change next.
15
Years building marketing systems for regulated industries, with the operating judgment to connect strategic direction to the work that actually reaches the market.
Questions about the relationship
Clear answers before the work begins.
Adriano Domingues stays directly involved from strategy through execution. The firm has one clear marketing relationship, with the person guiding the work close enough to interpret the context behind it.
Priorities begin with the practice direction, desired clients and matters, the current foundation, and what the evidence says is most useful to improve next. The ACTS Method provides the sequence for that work.
We begin by understanding what exists and what the practice needs next. Existing assets and relationships can remain part of the work when they support the agreed direction and can be coordinated clearly.
CaseLoad Select prepares and coordinates the work. The firm approves public-facing material and provides legal review where it is appropriate. That keeps the marketing accurate to the firm while protecting lawyer judgment.
You see what was done, what it produced, and what changes next. The reporting format is agreed with your firm at the start of the engagement.
CaseLoad Select builds and runs one connected marketing system for the firm, with authority, capture, targeting, and screening working together. The measure of the work is the quality of the caseload it helps build: the cases the lawyer selects and the firm signs.
CaseLoad Select
Select better cases that
Select better cases that
build the practice you want
Start with a conversation about the clients, matters, and growth priorities that should shape your firm's next chapter.
Start a conversation